Converging technologies have meant that the PR industry has a far greater amount of scope for coverage because of the ways in which consumers now choose to receive their information. One such opportunity is web based television either in the form of a television style chat show or specially created footage. Not only do such programmes provide opportunities for offline PR but they also allow for targeted and highly valuable coverage because of the flexibility that online offers. The content of this session is also covered as part of our 'Understanding Convergence Workshop'.















