In early 2011 markettiers4dc launched a new schedule of broadcast PR workshops aimed specifically at Graduates working in the PR industry.  Across one afternoon a month, m4dc hosts 14-16 graduates from both agency and direct clients, giving them an insight into the world of broadcast.  This includes a presentation that explores the most up-to-date detail and figures concerning our media diet and what stations or sites are looking for.

Following the presentation, the graduates are given the opportunity to get behind the mic, or in front of the camera, in our in-house studios.  Working on a mock brief, they are interviewed by members of our media liaison team, who are in daily contact with media owners.  Grads are also given an opportunity to ask our engineers any questions they may have about radio interviews, webTV shows or any other aspect of broadcast. 

If you would like to attend one of these workshops, or would like to arrange a bespoke workshop for your team, please don’t hesitate to get in touch.

Graduate Testimonial:

“I really enjoyed having the chance to take part in the web TV studio interview and as well as having fun, I would certainly feel better positioned to brief or speak on behalf of a client in future.  I think the main lesson I will take away from the workshop is the need to consume more media as part of my daily routine and not to overlook platforms such as local radio etc.  As such, the presentation explaining hubbing, networking and elaborating on the changing face of the media landscape in the UK was very useful, especially for me since I have not done a PR related degree.”

Huw Harrow – Treasury Wine Estates – 26th April 2011