Markettiers4dc wins broadcast PR contract for The British International Motor Show 2008
23 July to 3 August 2008, ExCeL London
(International Press Day: 22 July 2008)
PR Week award-winning broadcast PR specialist, Markettiers4dc, announced it has been successful in its bid for the British International Motor Show (BIMS) broadcast PR contract after a competitive pitch against three other agencies.
The British International Motor Show returns to ExCeL London this year and is hoping to attract over half a million people, making it the biggest show in the UK. With over six hundred cars, 60 car marques, plenty of global premieres and a whole host of new, interactive features, the Show promises something for everyone from car enthusiasts to families like.
The contract was awarded by the Show organisers, imie and the Society of Motor Manufacturers and Traders (SMMT). Markettiers4dc will work closely with the Show's consumer PR agency, 77PR, and specialist automotive PR agency, PFPR.
The consultancy will provide live outside broadcasts, pre-recorded interviews for national networks and one-off exclusive interviews for specialist websites.
The broadcast PR objectives for the campaign require Markettiers4dc to build the Show's profile across the broadcast media, create a sense of anticipation in the run up to opening, create news that is not dependent on the Show content, capitalise on the events calendar, maximise ad-hoc opportunities and position the show as an "event" and a great day out.
David Oakley, Consultant at Markettiers4dc commented: "Markettiers4dc has created a broadcast PR strategy that will not just offer eye-catching, practical and technologically sound broadcast solutions across TV, radio and, crucially, online, but which will help strongly drive advance sales to the Show.
"Our creativity and vast media team will ensure large penetration across all the key broadcast media. The Show is the biggest consumer event in the UK and we look forward to achieving the broadcast coverage that meets imie's and the SMMT's targets and objectives".
Janet Wilkinson, Communication Manager at the SMMT said, "The freshness of Markettiers4dc's approach, its creativity and experience won them the day. Most importantly, we know they can deliver".
This is the fourth time that Markettiers4dc has worked on the Show. On the last occasion in 2004 they generated over 2,200 pieces of broadcast coverage around the event.
Press Day is on 22 July, with the Show open to the public from 23 July to 3 August. Press accreditation can obtained through the web site www.britishmotorshow.co.uk
About the British International Motor Show 2008
The British International Motor Show will be open to the public from 23 July until 3 August 2008 at ExCeL London. Adult tickets start at just £10, children's tickets from £6. Family tickets cost from £25, while group tickets start at £8. For more information about the Show or to book tickets visit www.britishmotorshow.co.uk or call 0871 230 5588.
International Press Day will be on Tuesday 22 July 2008. Details of how to register for media accreditation in advance of the Show will be communicated shortly.
The Show is organised by International Motor Industry Events (imie) under licence from the Society of Motor Manufacturers and Traders (SMMT).
About imie
imie (International Motor Industry Events Limited) is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie. imie will organise the British International Motor Show until 2014 under licence from the SMMT.
About SMMT
The Society of Motor Manufacturers and Traders (SMMT) is the trade association for the UK motor industry. Founded in 1902, the Society organised its first large-scale motoring exhibition the following year at Crystal Palace. The British International Motor Show was held at a number of different venues during the last century. In 2006 the SMMT took the ground-breaking decision to move the Show to ExCeL London and granted imie a ten-year licence to organise the biennial Show.
