Top editorial decision makers from radio, TV and online media joined more than 70 senior PR agency practitioners at the third markettiers4dc broadcast PR conference yesterday (October 14) which was also broadcast live on the internet yesterday.

Every presenter shared their own unique perspective on their editorial and newsgathering processes against the backdrop of the ever-more sophisticated media appetite of audiences. For the delegates, there was no shortage of insight into what works – and doesn’t work – for editors. Every presenter also discussed the emergence of social media channels as a way of engaging with their audiences.

Howard Kosky, chairman of markettiers4dc and host of the event, said: "All our presenters are responsible in some way for delivering broadcast media content consumed by millions of people. The conference gave delegates the change to learn more about their respective media brands, how they engage with their audiences, and what influences their decision-making.

"This is at the very heart of what we try to achieve at our conferences. 2010 has been a challenging year for our industry, driven by economic pressures on our clients, and to some degree their investment in PR. Our challenge as communications practitioners is to deliver absolute value and demonstrable return on investment for every client, on every project, every time.

We can only achieve this if we better understand the needs and expectations of the other stakeholders in our communications function, who share the same economic and financial pressures we face: the broadcast media owners. And so we were delighted that our speakers took time out of their day to share this invaluable insight into the exciting and ever-evolving world of broadcast media."

Markettiers4dc streamed the presentation live via the website, ensuring PRs beyond the Sadler's Wells Theatre-based event were able to take part, and even submit questions to the speakers.