markettiers4dc Broadcast Blogger Network
Historically, peer-to-peer reviews would happen at the pub or by the school gates, and word of mouth travelled just to those you came in contact with. Fast forward to 2014 and with the growth of blogger and social media communities, peer-to-peer recommendations have grown from a conversation at your local, to reaching thousands of people, all in one blog or social media post. For brands, blogs provide a powerful way of getting your messages directly to a very targeted and engaged audience, quickly.
Bloggers not only aid brand awareness, but the influence of our bloggers is particularly strong from an SEO perspective too, with their video reviews scoring very highly in related searches on Google. Bloggers also help brands reach a targeted audience and enable brand engagement, they have ready-made established communities who trust them which enhances credibility of the brand, product or event through organic reviews.
Our network consists of a 60+ strong panel of influential parenting bloggers who have signed up to be involved with communications campaigns on behalf of our clients. As a broadcast consultancy, all our parenting blogger engagement campaigns have a broadcast media focus; and this can be delivered in a number of ways, including:
- Sampling products, producing video reviews and embedding branded video content
- Interviewing campaign spokespeople for a podcast or video
- Taking part in interview opportunities, webTV shows and round-table discussions streamed online
- Becoming a case study in regional or national broadcast interviews on radio, TV and online
- Attending events / focus groups
- Pre-campaign insight
For more information about engaging with influential bloggers please email firstname.lastname@example.org or take a look at our Parenting Broadcast Blogger Network brochure.